I am on Instagram, Twitter, Facebook, and Pinterest and have been for years. However I would not say I’m very good at any of them. I do have an email list that is in the 7,000 follower range. What would be the best way to promote? I have actually found a few Kickstarters and backed them from Facebook ads, but I’m sure that can get costly.
I would say start with your followers first — that’s a healthy list. I think that a lot of discovery happens within the app itself, as well. Other campaigns similar to yours will naturally lead potential backers to your campaign.
Have you listened to Russell and Monica’s podcast? It launched recently and they have a lot of suggestions for getting in front of your ideal audience.