How to Write Your Kickstarter Sales Page

Kickstarter experts Monica Leonelle and Russell Nohelty walk you through step-by-step creating a Kickstarter Sales page, breaking down what works and what doesn’t in this one-hour session. You’ll see a build from one of their successful campaigns.


  • Russell Nohelty

    Russell Nohelty is a USA Today bestselling author, publisher, and speaker. Russell is the author of dozens of novels and graphic novels including The Godsverse Chronicles, The Obsidian Spindle Saga, and Ichabod Jones: Monster Hunter. He is also the co-host of the Kickstart Your Book Sales podcast. To date, Russell Nohelty has raised over $400,000 on Kickstarter across over twenty five projects. He has a very entertaining newsletter, which you can join at He lives in Los Angeles with his wife and dogs. Social Media Links: @russellnohelty on Twitter and Facebook

  • Monica Leonelle

    Monica Leonelle is a USA Today bestselling author and creator of the Story Symmetry Framework, the Hierarchy of Prosperous Creation, and The World Needs Your Book—where we start with the impact we want to make on the world and then build a sustainable business around your idea, message, or story. Author of over 30 books, she’s been writing and producing her own fiction and nonfiction since 2009. Monica is the author of the Growth Hacking for Storytellers series (which has sold over 50,000 copies), helping authors with everything from improving their writing speed to perfecting their author mindset. She’s been featured in several books and on over 30 podcasts about writing and publishing. Her books, website, podcasts and online courses have helped thousands of authors start, finish and publish their books. Before becoming an independent author, Monica led digital marketing efforts at Inc. 100 companies like Hansen’s Natural and Braintree. She has an MBA in marketing, strategy, and entrepreneurship from the Chicago Booth School of Business. She’s been an avid blogger of marketing and business trends since 2007. Monica collaborates with Russell Nohelty on the Go Wide, Grow Wide series and community, which provides advice and support to authors publishing on Kickstarter.